Imagine Live has announced the expansion of its partnership with Betera. The updated agreement involves the launch of a dedicated studio tailored for the Belarusian market, featuring branded roulette and blackjack tables.
The new studio has been designed to cater specifically to the preferences of Belarusian players, aiming to deliver a gaming experience aligned with local player preferences.
The Betera studio will feature HD streaming, multi-lingual dealers and back-office technology.
Commenting on the new partnership, Hakob Manukyan, CEO of Imagine Live Armenia, stated: “We are delighted to expand our partnership with Betera through the launch of this dedicated studio.
“This initiative underscores our commitment to delivering top-quality, localised gaming experiences. By leveraging our bespoke technology and industry knowledge, we are poised to set new standards in the Belarusian iGaming market.”
Pavel Chernik, Head of Gambling Products at Betera, added: "Our collaboration with Imagine Live continues to expand. We are proud to unveil the launch of the dedicated studio, designed to deliver a superior gaming experience featuring exclusive branded tables – Betera Blackjack 1 and Betera Roulette.
“This is a significant step for both companies, and we are thrilled about the opportunities that lie ahead with this collaboration."
Imagine Live also expanded into the Georgian market earlier this year via a partnership with Betlive.
This deal saw Imagine Live’s blackjack and roulette tables being introduced to Betlive's customers.
