Gentoo Media extends partnership with Betsson Group
The partnership will see Betsson using Gentoo Media’s GiG Comply for the fifth consecutive year.
Affiliate Gentoo Media (formerly GiG Media) has extended its partnership with Betsson Group for another year.
This represents the fifth consecutive year of Betsson’s usage of Gentoo Media’s automated compliance and brand protection tool, GiG Comply.
GiG Comply’s tools aim to provide Betsson with the necessary means to ensure its marketing efforts remain compliant and meet regulatory demands across various markets.
Rasmus Bank Nielsen, Head of GiG Comply, said: “We are thrilled to continue our partnership with Betsson Group, one of the industry’s leading operators. The renewal of our agreement, for a fifth consecutive year, underscores the importance of regulatory compliance and the effectiveness of GiG Comply. We look forward to continuing to support Betsson in maintaining the highest standards of compliance in their marketing efforts.”
Shakyra Jonsson, Senior Affiliate Operations & Events Manager at Betsson Group Affiliates, added: “We are pleased to extend our partnership with GiG Comply for a fifth consecutive year. As a company committed to maintaining the highest standards of regulatory compliance, it is crucial that we continue using tools like GiG Comply to ensure that our affiliate marketing efforts align with the diverse regulations across the markets we operate in. This partnership reaffirms our dedication to safeguarding our brand while remaining compliant in a rapidly evolving industry.”
Gentoo Media recently added two of its websites Casinoonline.dk and Casinon.com, to the Quality Mark Regulatory Assurance (QMRA) program.
The program, originally an extension of the Dutch Quality Mark KVA, was adopted by several countries across Europe since its launch in February 2024.
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