Koin has appointed Tiffany McGrath as its new VP of Corporate Communications. McGrath, who previously served as Koin’s Marketing Director, will now oversee the company’s communications initiatives and strategies.
Her new responsibilities include expanding partnerships and increasing the company’s visibility within the digital payments sector.
McGrath joined Koin in 2023 during its early growth phase and played a role in the company’s brand development. She led a rebranding campaign and was reportedly key in establishing the company’s presence in the digital payments market.
One of her notable achievements was facilitating the introduction of Koin’s digital payment solutions to Northern Nevada casinos.
Koin President Gary Larkin commented: “Tiffany is a dynamic, highly skilled marketing expert and she’s been instrumental in our company’s success from day one. “Her expertise is rooted in an innate ability to translate strategic vision into operational success. She’s a key part of our communications strategies and will help us continue to grow.”
Before her time at Koin, McGrath held several senior roles in the banking and payments industries, including as Senior Manager of Product Management at Credit One Bank and Marketing Manager at Silver State Schools Credit Union.
Her previous experience focused on product launches and improving customer engagement.
McGrath’s promotion comes at a significant time for Koin, which benefited from an increased investment by corporate partner Euronet Worldwide back in December 2023.
Additionally, Koin is gearing up for its participation in the Global Gaming Expo (G2E) in Las Vegas this October, where McGrath will lead the company’s presence, including a panel on digital payments industry trends.
