EveryMatrix has appointed Kevin Furlong as its new CPO, with responsibility for overseeing product strategy across all its business units.
Furlong will lead the design, delivery and development of the company’s product offerings, which include modular solutions in casino, sports, platform, affiliate and payments services.
Furlong, who brings 20 years of experience from companies such as Entain, GVC (now Entain), Bwin and Paddy Power, will work closely with business unit CPOs at EveryMatrix to align product strategies.
His role will involve coordinating efforts to ensure that the company’s more than 300 global customers benefit from unified and optimised product solutions.
Reporting directly to Group CEO and co-founder Ebbe Groes, Furlong will oversee key products like CasinoEngine, OddsMatrix, GamMatrix, PartnerMatrix and MoneyMatrix.
His background in product development, online business management and large-scale technology integrations is expected to contribute to the ongoing growth of EveryMatrix.
Groes stated: “Kevin has outstanding industry experience working with some of the largest operators so we’re naturally delighted to have someone of his calibre join us as we continue to accelerate our growth.”
Furlong added: “My role is to bring all our products together to give our customers and their players the best possible experience. We already do this in so many ways, but we know we can do so much more with the proprietary technology, knowledge and expertise we have at our disposal within the Group.”
In September 2024, the company announced a public offer to acquire Swedish online casino game developer Fantasma Games for SEK 209.8m ($19.7m). The acquisition, which offers a 21.4% premium on Fantasma’s share price, is part of EveryMatrix’s broader strategy to enhance its content offering.
Additionally, EveryMatrix extended its partnership with game studio Peter & Sons, further diversifying its CasinoEngine platform.
