OpenBet has secured a long-term agreement with Grupo Silvio Santos (GSS), one of Brazil's largest media and retail conglomerates.
The deal will see OpenBet launch a new sports betting and gaming brand for Todos Querem Jogar (TQJ), a venture of GSS.
The partnership will utilise OpenBet's end-to-end betting ecosystem to power TQJ's platform. This includes OpenBet's betting engine, player account management system and managed trading services.
The implementation will also feature responsible gaming technology and the geolocation product OpenBet Locator to ensure compliance with Brazilian regulations.
GSS, known for its media reach of over 113 million Brazilians monthly, aims to leverage its entertainment experience to tackle the Brazilian betting market.
The new platform will offer sports betting and iGaming experiences, including the BetBuilder feature for personalised bets as well as OpenBet's Managed Trading Services which will provide risk management and guidance.
Commenting on the development, Leonardo Sampaio, CIO of GSS, stated: “We’re excited to work alongside OpenBet. For TQJ, it is imperative we offer superior betting experiences that are underpinned by robust compliance procedures.
“OpenBet’s end-to-end ecosystem and overall company values provide us with peace of mind that we are working alongside the best company to launch us into the regulated sports betting and gaming market.”
Jordan Levin, CEO of OpenBet, added: “Grupo Silvio Santos is an iconic group in Brazil’s entertainment sector, and we are truly honoured to have been chosen to power its sports betting and gaming brand.
“Considering the esteemed heritage of both OpenBet and GSS, together we are in a solid position to deliver an engaging and responsible betting experience that will make waves across Brazil’s regulated market.”
In other Brazilian gaming news, it was recently announced that the SPA will start suspending unauthorised betting companies from operating in Brazil from October onwards.
