888Africa has signed a partnership with Portuguese football club SL Benfica to become its official sports betting and gaming partner in Mozambique and Angola.
Under the agreement, 888Africa’s 888bets brand will feature prominently at Benfica’s home matches at Estádio do Sport Lisboa e Benfica.
Additionally, the partnership includes creating content tailored for football fans in these regions and launching competitions that offer prizes such as signed merchandise and match tickets.
Christopher Coyne, 888Africa CEO, stated: “Benfica is one of the world’s most prestigious football clubs with a particularly strong following in Portuguese-speaking countries in Africa and is the perfect partner for 888Africa.”
Since its founding in 2022, 888Africa has been expanding, operating the 888bets and BetLion brands across several African countries, including Kenya, Tanzania, Mozambique, Zambia, Angola and the Democratic Republic of Congo.
Miguel Bento, Chief Commercial & Marketing Officer of SL Benfica, said: "This collaboration not only strengthens our presence in Africa but also brings us closer to our passionate fanbase there. We believe this partnership will offer exciting new opportunities for engagement in Africa and we look forward to achieving great things together.”
This new agreement follows 888Africa’s previous collaboration with NE Group to launch the 888bets brand in Angola earlier this year, giving bettors access to sports betting services, including responsible gaming tools and games like Aviator.
