SCCG Management, a consulting firm specialising in the gaming industry, has announced a partnership with Mexican wrestling figure El Hijo del Santo.
The agreement marks El Hijo del Santo's entry into the iGaming sector through SCCG’s talent agency division, SCCG NextGen.
El Hijo del Santo, son of the famous luchador El Santo, is well-known for his role in Mexican wrestling and his connection to the legacy of lucha libre.
The collaboration will focus on using El Hijo del Santo’s image and cultural significance to engage with audiences in the Latin American and Hispanic markets in the United States.
His silver mask, a symbol of strength and justice in the wrestling world, has become a cultural icon. SCCG Management's role in this partnership is to facilitate his entry into the iGaming space.
Stephen Crystal, SCCG Management CEO, commented: “We are thrilled to partner with El Hijo del Santo, a figure who embodies the rich cultural heritage of lucha libre while continuing to push boundaries in new arenas like iGaming.”
This month, SCCG partnered with Tom’s Watch Bar to introduce sports entertainment venues to tribal and retail casinos in the United States. Additionally, SCCG has launched initiatives like the SCCG Talent Portal, designed to connect gaming companies with qualified professionals.
