Key points:
- The multiyear collaboration will use AI and machine learning to promote safer and more responsible gambling
- The partnership focuses on advancing research in player protection with Playtech funding various initiatives, including a project to train AI-powered chatbots to encourage responsible gambling behaviours
The University of Nevada, Las Vegas (UNLV) and Playtech have announced a multiyear collaboration aimed at fostering a more sustainable and responsible gambling environment.
The partnership brings together UNLV's International Gaming Institute (IGI) with Playtech in a collaboration that aims to use technology to promote safer gambling behaviours.
The collaboration will initially focus on leveraging AI and machine learning to promote more responsible gambling practices. As part of these efforts, Playtech has committed funding to an IGI project exploring the use of AI-trained chatbots to encourage safer gambling behaviours among sports bettors.
Additionally, the company is supporting an internship in IGI's Center for Gaming Innovation's inaugural Gaming Manufacturing Internship Program – helping to develop future leaders in the gaming industry.
Commenting on the partnership, Kasra Ghaharian, PhD, Director of Research at UNLV International Gaming Institute commented: “We are thrilled to collaborate with Playtech in advancing our responsible gambling research.
“Their expertise in artificial intelligence and machine learning is crucial in promoting safer gambling behaviours amongst players all around the world.
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“As responsible gambling becomes increasingly important in the US and around the world, our collaboration with Playtech is more vital than ever.”
Jonathan Doubilet, VP of US Business Operations at Playtech, added: “We are delighted to collaborate with the prestigious UNLV International Gaming Institute (IGI).
“Their expertise in the gambling and technology sector helps continue to generate powerful insights that benefit all stakeholders in advancing player protection. Supporting their cutting-edge research and developing innovative solutions to enhance player protection and promote safer gambling behaviours is a priority for us.”
In related news, it was recently announced that Playtech has sold its Italian sports betting and gaming company, Snaitech, to Flutter Entertainment for €2.3bn ($2.56bn).
