Key points:
- Inspired Entertainment secures NHL licensing agreement to develop interactive virtual sports games featuring the NHL logo and team assets
- The new NHL-themed games will target global markets and are set to launch in Q4
Inspired Entertainment has announced an expansion of its sports assets portfolio through a new licensing agreement with the National Hockey League (NHL).
This deal grants Inspired the rights to develop interactive, fixed-odds virtual sports games featuring NHL branding – including the league logo, club jerseys and team names – and hopes to appeal to both North American markets and NHL fans globally.
The official launch of NHL-integrated products is expected in the fourth quarter of this year.
Commenting on the new deal, Brooks Pierce, President and CEO of Inspired, stated: “We are thrilled to work with the NHL and expand our offerings through this licence.
“This product will appeal to North American players and to markets like Scandinavia and Eastern Europe.
Good to know: Inspired plans to implement its motion capture technology in the new titles, in a bid to create an engaging and realistic gaming experience
“The agreement enhances our virtual sports portfolio and aligns with our mission to deliver interactive experiences that redefine sports entertainment, offering NHL fans a unique way to stay connected with the game, even during the offseason.”
Chris Golier, NHL Group Vice President of Business Development and Innovation, added: “Virtual sports gaming continues to grow in popularity worldwide. We are excited to work with Inspired to engage our passionate fans through Virtual Sports using NHL assets.
“Inspired is a leader in this space and will leverage NHL IP to deliver a gaming experience that connects with our fans in new and exciting ways, helping to grow our global fan base.”
Last week, Inspired also struck up a partnership with William Hill – a collaboration that saw the companies launching a new slot game titled ‘William Hill Vegas Gold Cash Freespins.’
