Key Points:
- Altenar has added to its promotional tool offering with a new rewards system
- Bets on certain events will be eligible for prizes
- Campaigns can be run across multiple brands
Altenar has launched a new rewards system as part of its promotional tool offering.
Operators who utilise this new rewards system will be able to offer their players large prize pools with the aim of creating more traffic and increasing overall player engagement.
To be eligible for prizes, bets will have to be placed on certain pre-specified sports, championships, events or markets, which can be awarded with tickets which are the equivalent to reward entries.
Operators can then set certain payment structures with the prize pool based on if they want a single large one or several smaller prizes, while they can also run campaigns across its portfolio of brands if it has more than one.
Good to know: Fast Track also launched a new Rewards product last week
Altenar Sportsbook Product Development Manager Dinos Doxiadis said: “We are staying true to our principles which is to provide our operators with great tools that will help them grow. This project was designed to bring casino-style rewards to sportsbooks and give the option to our operators to utilise them as they want.
“We are versatile enough to support custom payout structures so our operators can create different styles of campaigns (one big winner, or a large number of small ones) and we’ve also included engagement thresholds for payout eligibility to encourage users to bet more. We consider it another nice innovation and another reason why we stand out.”
In other company news last week, Altenar expanded its partnership with Data.bet to upgrade its esports offering.
