- Pinnacle’s casino offering is now driven by CasinoEngine
- The partnership will also see the integration of BonusEngine and JackpotEngine, EveryMatrix’s bonus and jackpot customisation tools
Pinnacle has partnered with EveryMatrix to launch its new casino brand, powered by EveryMatrix module CasinoEngine.
CasinoEngine intends to expand Pinnacle’s casino offering by offering it access to over 31,500 titles. Phase two of the partnership will see this expanded further, with the integration of bonus and gamification tools via EveryMatrix’s BonusEngine and JackpotEngine technology.
The casino has also been built primarily using EveryMatrix technology for its frontend.
EveryMatrix CEO, Casino Stian Enger Pettersen said: “To partner with a brand as well known and well respected as Pinnacle is a huge endorsement of our capabilities to significantly grow casino revenues for tier-1 operators across global regulated markets."
Good to know: Pinnacle first launched in 1998 and is acclaimed as being the first operator to launch esports betting
Pinnacle Head of Casino Nicole Kalcheva added: “Sports and esports have consistently been our strongest play, but with our new partnership with EveryMatrix and the proven excellence their products and services continue to achieve, we know we can reach the same heights in casino, providing our players with the ultimate best-in-class experience across all verticals.”
EveryMatrix operates using a modular approach, with each brand having its own C-suite and management. This also allows clients to create more customised experiences from the supplier, using only the modules necessary to them. As EveryMatrix Group COO Alina Alexandru explained: “Our products are API based. Our strategy is to enable operators to build custom, specific, better or unique player experiences. They have to be able to distinguish themselves from the others.”
We spoke to Alexandru earlier this year at EveryMatrix’s new HQ in Bucharest, Romania. We also spoke with CEO Ebbe Groes, learning about topics including personalisation, acquisitions and the development of the brand.
