Key points:
- Highlight Games launches Golden Goals with the Azerbaijan National Lottery
- The game uses archive footage from the Turkish Super Lig
- The partnership is part of Highlight Games’ expansion in the European market
Highlight Games has launched its first instant win game, Golden Goals, with Azerlotereya OJSC, the Azerbaijan National Lottery Company.
The game, branded as Qol Qazan in Azerbaijan, allows players to select a golden ball that reveals archive footage from the Turkish Super Lig.
This launch follows the announcement of Highlight Games’ partnership with Azerlotereya in February 2024. The company previously collaborated with Sisal Sans and the Turkish National Lottery, where its virtual sports products have generated significant player engagement and turnover.
Good to know: The game is now available to both online and retail customers in Azerbaijan
Steven Holmes, Highlight Games CEO, said: “Products like Golden Goals utilise our exclusive archive of video footage from some of the biggest sporting leagues in the world in a whole new way and I am looking forward to extending our portfolio of instant wins with Azerlotereya in the near future.”
In 2024, Highlight Games partnered with Sahara Games Technology to bring its Soccerbet content to African markets, including Kenya, Uganda and Mozambique. Soccerbet uses a large library of video clips from English football competitions, including the FA Cup and EFL, to offer players a unique virtual sports experience.
