Key points:
- MetaBet launches sports widgets in Latin American Spanish and Brazilian Portuguese
- The widgets combine sports data with betting odds to enhance user engagement
MetaBet has introduced sports and wager-inclusive widgets in Latin American Spanish and Brazilian Portuguese, aiming to expand its offering in key Latin American markets.
The new widgets combine real-time sports data, such as scores, schedules and standings, with betting odds.
This development highlights the growing demand for localised sports content across Latin America and among Spanish-speaking communities in the US.
Latin America's expanding regulatory environment and its large audience base represent an opportunity for technology providers to adapt their offerings to local languages and market needs.
Good to know: Latin America’s football leagues, such as Liga MX, often outperform US-based leagues in TV ratings
In a previous collaboration in 2022, MetaBet entered into a strategic partnership with Playmaker Capital, a digital sports media company with a broad reach in both North and South America.
This partnership integrated MetaBet’s tools with Playmaker’s sports content, including brands like Yardbarker and Futbol Sites, enabling more access to sports betting information and driving user engagement.
