Published
OnlineSports BettingIndustry

Revenue ramped up: Playmaker, MetaBet enter into strategic partnership

Playmaker Capital has announced a strategic partnership with MetaBet, which aims to enhance affiliate revenue-generating capabilities and improve user experience through the contextual integration of sports betting information.   

playmaker metabet web image

MetaBet’s monetisation tools, which include affiliate tracking URLs and link outs to sportsbook event pages, will integrate into Playmaker’s sports content in the hope of increasing revenue generation through user connections to sports betting markets.  

MetaBet Co-Founder Benn Gurton has said: “Our contextual product integrations will provide Playmaker with a set of engagement and monetization tools to drive the highest interaction from its audiences, collect meaningful data, and convert in a financially efficient manner.  

"We’re thrilled to work closely with the Playmaker team and provide [audiences] with engaging, relevant betting content tools to make informed decisions.”  

The partnership will employ a hybrid of affiliate and direct advertising to increase Playmaker’s revenue generation with sports betting operators.   

Playmaker is a digital sports media group in Latin America and has over 85 million users across both North and South America. With a portfolio of sports media brands which includes Yardbarker, The Nation Network and Futbol Sites, Playmaker hopes that integrating MetaBet’s contextual sports betting information will allow it to enhance online engagement, and ramp up conversion at scale.  

Playmaker CEO Jordan Gnat said: “With MetaBet, we continue to execute against our strategy of becoming an affiliate leader in the sports betting and gaming industry. By implementing contextual tools that enable users to access sports betting markets more seamlessly, MetaBet is providing Playmaker with solutions that improve our capability to deliver our ecosystem of highly engaged sports fans to sports betting operators globally.” 

Premium+ Connections
Premium

Digitain

 
 
Premium

Galaxsys

 
Premium

Lynon

 
Premium

GammaStack

 
Premium

Revsharks

 
Premium

Sport Generate

 
Premium

1xBet Partners

 
Premium

RISK

 
Premium

Imagine Live

 
Premium

PIN-UP Partners

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...