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Devilfish Poker appoints Mark McGuinness to advisory board for social gaming expansion

With the creation of an advisory board and appointment of iGaming expert Mark McGuinness, Devilfish Poker aims to support growth in social poker and NFT-based gameplay. 

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Key points:

- Devilfish Poker appoints Mark McGuinness to its newly formed advisory board

- The board will focus on guiding growth in social poker and free-to-play gaming 

- Market data shows social poker sector valued at approximately $8bn, with annual growth projected at over 8%

Devilfish Poker, a platform offering free-to-play social poker, has announced the formation of an advisory board with Mark McGuinness joining as a key advisor.  

McGuinness, an experienced figure in iGaming, is set to provide strategic direction as Devilfish seeks to expand in social poker, casino and free-to-play gaming markets. 

The advisory board was established to guide Devilfish’s growth in emerging gaming verticals. 

JJ Williams, Co-Founder of W3 Marketing and Devilfish Poker, said: “Social Poker and free-to-play have been growing organically over the last few years. Poker has seen a resurgence in interest from younger digital natives who wish to experience the community first-game with the latest Web3 components of digital assets, such as avatars, skins, traits and NFTs (non-fungible tokens) and digital ownership.”

McGuinness commented: “JJ and his team have created and built, from the ground-up, a community and rebooted the game franchise and experience for today's digital players who have grown up with social media, crypto, gamification and digital asset ownership. The audience is global and my role is to expand our social free-to-play community within both existing online Poker and broader verticals.”

Good to know: Industry data estimates the social poker and free-to-play sector is valued at around $8bn globally, with anticipated annual growth of over 8%. This sector has gained traction among younger users, driven by digital elements like avatars, skins and NFTs. 

Devilfish Poker reports that it has awarded over $150,000 in prize funding through its platform, which provides users with skill-based gameplay in a free-to-play format. 

The advisory board will also focus on refining player engagement and integrating further NFT-based features. 

The interest in NFT and digital asset integration in gaming continues to expand, as seen with recent industry moves such as BetFury’s collaboration with BurgerCities, which introduced branded NFTs and other in-game rewards.


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