Key points:
- MightyTips partners with 888Starz to target African markets in Benin, Cameroon and Côte d’Ivoire
- Off the back of the deal, 888Starz will be featured on the MightyTips website
- The collaboration aims to enhance user experience through daily sports betting previews and tips
MightyTips has announced a new partnership with the online sportsbook 888Starz, aiming to enhance its offerings in the African markets of Benin, Cameroon and Côte d’Ivoire (Ivory Coast).
This collaboration will see 888Starz featured prominently on the MightyTips website, increasing visibility for its iGaming products and providing players with information about the international bookmaker.
Through this alliance, 888Starz users in these African markets will also get access to daily football previews and betting tips provided by the MightyTips team – a feature that aims to enhance customers’ overall sports betting experience.
This deal comes at a time when the African iGaming market continues to present growth opportunities, with countries like Cameroon and Côte d'Ivoire already establishing regulatory frameworks to allow online betting.
Despite limited internet access in some regions, such as Benin, the local appetite for online gaming remains strong, with the market estimated to exceed €1.6m ($1.73m) in 2027.
Commenting on the new partnership, Eugene Ravdin, Head of Communications and Marketing at MightyTips, stated: “I am delighted that MightyTips is set to extend another exciting partnership. To be able to collaborate with 888Starz is a real honour. We cannot wait to start working with them and offer a richer experience for African users.”
A spokesperson for 888Starz added: “We thank MightyTips for these profitable years of cooperation and incredible experience. The tools and resources provided are top-notch, making it easy to achieve great results.
“We have found the process smooth and efficient, with everything well-organised and user-friendly. The platform consistently delivers high-quality outcomes that exceed expectations.”
This news comes after MightyTips announced a similar partnership with Monro Sportsbook for the Portuguese market earlier this month.
