Key points:
- The partnership combines Atlaslive's game platform with Alea's data aggregation expertise
- Integration focuses on providing operators with enhanced customisation and player insight tools
Atlaslive has announced a new partnership with Alea. The deal combines Atlaslive's gaming platform with Alea's data aggregation capabilities. This integration aims to provide operators with improved tools for customisation and player engagement.
Commenting on the deal, Lidiia Vakulenko, Atlaslive COO, stated: "At Atlaslive, our goal is to provide operators with not only a powerful platform but also the tools and content they need to stand out in a competitive market.
“Our partnership with Alea enhances our already robust casino offering with even more game diversity while adding sophisticated data insights that help our partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and our partners.”
Jordi Sendra, Alea CEO, added: “We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in iGaming.
“Together, we can offer operators not just a vast range of top-tier games, but the deep player insights they need to refine their strategies and maximise engagement.
“We believe this partnership will open up new possibilities for both companies and the operators we serve globally.”
This development comes off the back of a string of recent partnerships for Atlaslive. Just yesterday, for example, the company struck up a new deal with Oddin.gg to boost esports betting in Latin America.
This deal saw Atlaslive integrating Oddin.gg’s esports betting ecosystem, providing LatAm operators with tools to manage live odds and engage with esports fans.
