Key points:
- Dribble, developed with The Unit, tracks amateur players’ performance and ranks them weekly
- The platform integrates analytics with player-driven recognition in real-time
- Currently in beta, Dribble operates across five UK amateur leagues
The Unit has partnered with Dribble, a fantasy football operator, to launch a new platform targeting grassroots football.
The beta version of the platform is live in five UK amateur leagues, providing over 600 players with a system to track their performance and engage with the community.
Participants can log their match performances, view detailed metrics and vote for Player of the Match.
Rankings and profiles are updated weekly, aiming to foster a competitive yet community-focused environment.
Paddy Casey, The Unit Co-Founder, said: “By offering the opportunity for amateur football players to become the stars of the show in their own fantasy football leagues, Dribble has brought to market an innovative and exciting platform, which ties in with our background in sports, so it’s been an ideal collaboration.”
Good to know: Dribble combines a Moneyball-inspired analytics approach with real-time player interaction.
Dribble CEO Kirk Flitton added: “In the past six months, we have raised early investment and gone from concept to product. We would not have been able to do so without The Unit, who have been a key part of the journey in making our idea come to life.”
Earlier this year, The Unit appointed Adam Noble as CCO to strengthen its leadership team and expand its capabilities. Noble’s background includes roles at PlayStar and Play’n GO, contributing to The Unit’s ability to address a diverse range of industry needs.
