TaDa Gaming launches in Italy through Pixelo partnership

Key points:

– TaDa Gaming will debut in Italy as part of its European growth strategy

– Pixelo has partnered with TaDa Gaming to integrate its titles into the Pixelo platform

– The portfolio includes slot, crash, plinko and fish-style casino games

TaDa Gaming has entered the Italian iGaming market with platform provider Pixelo.

Titles from the provider will be added to the Pixelo platform, which will then be made available to licensed operations within the Italian jurisdiction.

Andy Huang, TaDa Gaming CEO, said: “Partnering with Pixelo is doubly exciting for TaDa Gaming: we are entering a new market with a leading operator who shares our commitment to quality gaming, and who is enabling us to realise the enormous potential of our fishing-shooting releases in a new market.

“We are delighted that not only TaDa’s unique fishing-shooting games have resonated with players in Italy but our diverse portfolio of slots, crash and plinko is also a success in such a short time.

“Thanks to Pixelo’s seamless integration process and professionalism, our collaboration to date has been both smooth and highly effective. We are looking forward to delivering exciting play in iGaming together.”

Good to know: The partnership is exclusive for the moment and includes slot features specific to the deal between TaDa Gaming and Pixelo

Lucio Pellecchia, CEO or Pixelo, said: “With TaDa Gaming as our strategic partner, aligning with our ongoing pursuit of innovation and excellence, we will further expand our already extensive offering, reach new market segments, and solidify our position in the industry.

“We are excited about this collaboration and are confident that our customers will appreciate this new value proposition. The exclusivity of this partnership represents a unique opportunity for both brands to grow and strengthen their presence in the Italian market.

“Thanks to our integration hub, we will be able to offer all interested gaming operators, all of TaDa Gaming’s games, and especially the extraordinary fishing-shooting Games, an absolute novelty in our market.”

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Megan Elswyth

Business Journalist

Megan Elswyth is a business journalist and Staff Writer at Gambling Insider, where she has been reporting since February 2023. She specialises in researching complex commercial topics, analysing industry trends and interviewing senior executives to deliver insightful journalism for a professional B2B audience.

Megan’s coverage spans financial reporting, regulatory developments, SEC filings and key business developments shaping the global gambling and iGaming landscape. Her work combines rigorous analysis with clear storytelling, helping readers understand the financial, strategic and operational dynamics driving the industry forward.

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