Casino Guru and Mindway AI revamp Gamalyze Tool for Safer Gambling Week
The collaboration aims to improve player understanding of gambling behavior through an updated self-assessment game during Safer Gambling Week 2024.
Key points:
– Casino Guru and Mindway AI launch an upgraded Gamalyze self-assessment tool for SGW24
– Previous versions of the campaign recorded 1,800 gameplays; efforts are underway to surpass that figure
Casino Guru, in partnership with Mindway AI, has announced the release of an enhanced version of the Gamalyze self-assessment game.
The update coincides with Safer Gambling Week 2024 and aims to help players analyse their gambling habits in an engaging, anonymous format.
The card-based tool is available directly on Casino Guru’s homepage via a dedicated widget and has also been designated as the platform’s “Game of the Week.”
The campaign is supported by partnerships with online casinos such as CasinoFriday, Shotz and Roman Casino, allowing broader access to the self-assessment game.
Šimon Vincze, Head of Sustainable & Safer Gambling at Casino Guru, said: “Together with Niamh from Mindway AI, we were looking for ways to attract more people to play the game and learn more about the risks involved as a natural part of their gambling experience.
Good to know: Players who complete the self-assessment game receive detailed feedback from Mindway AI. The analysis evaluates behavioural markers, including responses to rewards and losses, win frequency and overall risk levels
“The upgrades we introduced are promising and we are confident we can increase the numbers significantly.”
In October 2024, Casino Guru marked the five-year anniversary of its Complaint Resolution Center, which has resolved over 42,000 complaints and recovered more than $33m for players globally.
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