Key points:
- ELA Games has announced a new partnership with Rootz
- The supplier’s portfolio of online games will now be made available via the Rootz platform
Supplier ELA Games has announced a newly brokered partnership with Rootz, which will see the integration of the studio’s full portfolio of online games added to the operator’s platform.
The new arrangement between the two companies will see ELA Gaming titles such as Cash Crab and Joker Cashpot go live via the Rootz platform.
After appointing a new Chief Revenue and Operations Officer in Maria Boelius earlier this year in March, Rootz went on to initiate a phase of expansion in August which saw its gaming portfolio go live in Malta and Ontario – jurisdictions within which this latest agreement is now also active.
Commenting on this latest deal, Sam Brown, Rootz CEO, said: “At Rootz, our players come first, so we’re always thrilled to augment our lobbies with top-quality casino content, like the titles in ELAGames’ catalogue. We’re sure our players will enjoy them, and we look forward to this mutually beneficial collaboration.”
Good to know: ELA Games also made its recent market entry into Malta after being granted a Malta Gaming Authority (MGA) Recognition Notice back in December 2023
During 2024, ELA Games has agreed a number of content partnerships, including unveiling a new game, called Axe Smash, developed in collaboration with Octoplay, in January. This release was closely followed by a collaboration with BlueOcean Gaming in April. More recently, in July, ELA drew up another content integration agreement, with Relax Gaming.
David Fall, ELA Games’ Business Development Manager, commented on the new partnership, saying: “We’re proud to announce this significant strategic partnership and are excited about the positive implications it will have on our growth.
“ELA Games will increase its market presence by being hosted on Rootz’s various platforms, and Rootz will experience increased player engagement from our innovative games. This partnership will prove to be a mutually beneficial one and a meaningful development for our studio.”
