Key points:
- Tabcorp partners with PandaScore to launch esports betting services focused on Counter-Strike, League of Legends and Dota 2
- PandaScore's solutions include AI-driven odds and data services, expanding Tabcorp's offerings across digital and physical platforms
- The collaboration aims to capture the growing demand for esports betting in Australia
Tabcorp has entered a partnership with esports provider PandaScore to improve its esports betting services across Australia.
The collaboration will initially focus on popular titles, including Counter-Strike, League of Legends and Dota 2, with plans to expand to additional games and betting markets over time.
The partnership enables Tabcorp to incorporate PandaScore’s data and odds services, which include player markets and AI-driven odds creation. These services will be distributed via Tabcorp’s digital platforms, mobile applications and physical betting venues.
Tabcorp Trading GM, David Beirne, stated: “This partnership with PandaScore is invaluable to our investment in esports. It gives us access to dedicated esports trading and odds creation services for the most popular titles, with eyes to build out a full esports offering fit for the next generation of bettors.”
PandaScore’s Head of B2B, Oliver Niner, added: “Tabcorp is an Australian institution with outstanding visibility and market penetration and a pedigree for success. Rolling out our esports products to a market leader in Australia builds on our existing successes in this market and it’s one we’re confident we can continue fostering growth in.”
This collaboration follows PandaScore’s partnership with Amelco to integrate esports solutions into its sportsbook platform. The company has also expanded into new markets, including North America, where it obtained a betting licence in Colorado earlier this year.
