Key points:
- The Smart Studio allows operators to customise the look and feel of the product for branding purposes
- The service will go live in Brazil through EstrelaBet
- This will increase the level of localised content available for LatAm players
Pragmatic Play has taken its Smart Studio solution live with EstrelaBet in Brazil.
This builds on the previous deal between the two and will focus on localised content for players in the LatAm regions.
The Pragmatic Play Smart Studio gives enhanced customisation options to operations, such as branding and overall game environment.
Victor Arias, VP of Latin American Operations at Arrise powering Pragmatic Play, said: “The successful go-live of the Smart Studio with EstrelaBet represents a significant new milestone in the joint partnership. The initiative showcases Pragmatic Play’s ability to deliver tailored Live Casino solutions that resonate with players, offering unparalleled entertainment and elevating the iGaming experience in Brazil and beyond.”
Good to know: The current list of localised games for this region includes VIP Blackjack, Lucky 6 Roulette and the Blackjack X series
Fellipe Fraga, Chief Business Officer at EstrelaBet, said: “The launch of the dedicated Smart Studio supplied in collaboration with Pragmatic Play is a major achievement for our brand. It reinforces our commitment to providing exclusive and engaging gaming content to our players.
"By leveraging Pragmatic Play’s expertise and innovation, we are confident this new addition will set a benchmark for Live Casino experiences in the region.”
Recently, Pragmatic Play also added football player markets to its sportbook offering, which covers both domestic and international games.
