Key points:
- Fitzdares opens its first northern club in Chester, featuring luxury amenities for sports fans
- A three-year sponsorship extension at Royal Windsor Racecourse coincides with the return of jumps racing
- The upgraded Windsor Clubhouse includes expanded facilities for the winter season
Fitzdares has officially opened its first northern location, the Fitzdares Club in Chester, expanding its presence in the UK’s luxury sports and entertainment market.
Located on Eastgate, the new venue offers an upscale environment for members, including live sports, a snooker table and the bookmaker’s first Negroni honesty bar. The Chester Club aims to attract sports fans seeking a premium experience in Cheshire.
In addition to this launch, Fitzdares has extended its principal sponsorship at Royal Windsor Racecourse through a three-year agreement. The partnership coincides with the return of jumps racing to Windsor after 20 years, starting 15 December.
Good to know: As part of the extension, the Fitzdares Club at Windsor has been enhanced, incorporating the Queen Mother’s former dining room and new open fires to better suit the winter season
William Woodhams, Fitzdares CEO, said: “It’s been a hectic week for Fitzdares as we open our new Club in Chester, our first venture north of the Watford Gap. The Club will showcase the best live sport and includes a snooker table and our first Negroni honesty bar.”
Fitzdares’ Chester Club joins its existing club at Naunton Downs in the Cotswolds, home to Cheltenham Festival-winning trainer Ben Pauling.
In August 2024, Fitzdares partnered with the Tote to integrate Tote Bets into The Racing App.
