BGC: Safer Gambling Week 2024 sees record social media numbers
This comes after records were set in last year’s Safer Gambling Week.
Key points:
– Over 60 million impressions were generated across social media
– Safer Gambling Week website saw over half a million visits
– Campaign received numerous support from the industry and beyond
The Betting and Gaming Council (BGC) has highlighted statistics from another Safer Gambling Week, after the most recent campaign held between 18 November and 24 November.
During the week, which was the eighth edition, there were over 60 million impressions generated across social media platforms such as X, Facebook, LinkedIn and Instagram, up from 2023 when 50 million social media impressions were generated.
On top of this, the Safer Gambling Week website saw over half a million visits, while the campaign itself also increased the number of safer gambling messages both online and in-person.
This year saw support from a variety of stakeholders, including football clubs such as Aston Villa and Southampton supporting the campaign, and Parliamentarians and industry leaders, such as Gambling Minister Baroness Fiona Twycross, former Gambling Minister and current Shadow DCMS Secretary Stuart Andrew and Gambling Commission Chief Executive Andrew Rhodes also showing their backing.
BGC Chief Executive Grainne Hurst said: “These outstanding and record-breaking results prove once more that our industry is serious about promoting the safer gambling tools available to customers and signposting the help and support available to those who need it.
Good to know: Last year’s Safer Gambling Week saw a rise in the use of safer gambling tools
“Whilst we await the details on the number of people using safer gambling tools, past years have shown us that an increase in the number of social media impressions has led to an increase in the use of popular tools – like time-outs and deposit limits – that only exist in the regulated industry.
“Thanks to Safer Gambling Week, we can be confident millions of people are better informed about the ways they can safely enjoy their hobby, that’s something the entire industry can be proud of.
“As I said at the beginning of the week, our commitment to safer gambling is not just for one week of the year. It is our mission for every week of the year.”
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