Key points:
- Multilot Corporation rebrands as XtendGame, debuting at ICE Barcelona 2025
- XtendGame’s platform features XtendAI for analytics and XtendPlay for player engagement
- SCCG Management supports XtendGame’s rollout with its global network and consultancy experience
SCCG Management has partnered with Multilot Corporation to launch XtendGame, a rebranded platform featuring analytics and engagement tools for the gaming industry.
The platform will officially debut at the 2025 ICE Barcelona Conference from January 20–22, where it aims to showcase its solutions to a global audience.
XtendGame introduces two core features designed to support operators in data-driven decision-making and customer retention, XtendAI and XtendPlay.
Jim Berger, XtendGame CEO, commented: “The launch of XtendGame represents a bold step forward for gaming operators seeking a complete, end-to-end platform that is compliant, secure and designed to meet the challenges of today’s dynamic customer landscape.”
Stephen Crystal, SCCG Management CEO, stated: “We are thrilled to partner with XtendGame as they build for the future of technology-driven gaming engagement and analytics. This platform is a game-changer, combining the power of near real-time analytics and engagement to address the evolving needs of operator and player alike.”
In January 2025, SCCG announced partnerships in Africa with legal expert Yahaya Adamu Maikori and gaming entrepreneur Kahari S Nash to support regulatory compliance and market access. The Africa-focused initiative also integrates technologies such as AI-powered CRM tools and payment systems to address emerging market needs.
SCCG has previously partnered with Chata.AI to deliver self-service data analytics solutions for gaming operators. That collaboration, announced in November 2024, focuses on natural language-driven insights to streamline decision-making processes.
The XtendGame platform targets iGaming operators, CRM providers and B2C companies, offering features such as augmented reality games, sweepstakes solutions and social gaming tools.
