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Scientific Games and Allwyn partner to launch SCiQ tech in Europe, debuting in Asda

The lottery ecosystem has made its debut in Europe in UK supermarket chain Asda. 

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Key points: 

- This is the first phase of a trial of the technology 

- SCiQ offers numerous features for retailers to streamline operations 

Scientific Games’ SCiQ retail technology has made its first appearance in the European market, launching in the UK supermarket chain Asda. 

This technology is live in more than a dozen US markets, and the aim of it here will be to help modernise how the National Lottery’s scratchcards are managed and purchased at retail. 

The ecosystem includes features such as store reporting, automated inventory management, real-time store-specific sales analytics and market basket performance reports. 

While SCiQ helps to modernise the experience and streamline operations, it also assists in enhancing product security for retailers. 

This forms as part of a trail into the technology in order to inform any further rollout plans for the future, with Asda, Allwyn and Scientific Games all working together to ensure the technology was right for the store. 

Scientific Games VP, Lottery Marketing Strategy Christopher Allen said: “Our global technology teams continue Scientific Games’ 50+ year commitment to innovate across the lottery landscape and bring to market new, advanced technologies helping lotteries future-proof across all channels of play.   

Good to know: Scientific Games' SCiQ retail technology went live in the US state of Colorado in September 

“We are delighted to bring our proven SCiQ retail ecosystem to our partnership with Allwyn and thrilled that Asda was the first retailer in the UK to deploy the system in-store.”  

Allwyn Operations Director Jenny Blogg added: “As we continue transforming The National Lottery from the inside out, we’re deploying innovative lottery technology fit for the future. Thanks to the teams at Allwyn and Scientific Games, this innovative concept Scratchcard retail technology takes player and retailer experience to a whole new level and we’re confident it will change the way people buy Scratchcards.   

“We also worked closely with Asda to meet the specific requirements of their new-look store and are absolutely delighted with how it’s turned out. We’ll now assess it over the next few months to determine how we move forward with the technology, but we’re really excited by the initial results.” 

In other lottery-based news today, TheLotter US has warned customers about potential fraud activity after a number of phishing attempts. 

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