Super Bowl 2024 betting handle hits $23bn while Ohio gambling risks grow
Betting on the Big Game has surged across the United States, reaching record levels, with Ohio reporting a significant increase in sports betting revenue. Officials have raised concerns about the impact of rising gambling activity.
Key points:
– Total bets on the 2024 Super Bowl reached $23bn, a $7bn increase from 2023
– Ohio’s sports betting revenue surpassed $1bn in November, an 18.5% year-on-year increase
– 1.8 million Ohioans are now classified as low-risk, moderate-risk or problem gamblers, marking a 300% increase since 2012
Betting activity for the 2024 Big Game set new records, with total national handle reaching $23bn according to the American Gaming Association (AGA). This reflects a sharp rise in gambling participation across the United States.
Ohio has mirrored this trend, with its sports betting market surpassing $1bn in revenue for November, an 18.5% increase year-on-year.
The Problem Gambling Network of Ohio (PGNO) has cautioned that this growing trend comes with risks, as a growing number of residents report gambling-related issues.
PGNO Executive Director Derek Longmeier stated: “It’s easy for someone to rack up thousands of dollars in betting on their phone. There’s a balance between fun and harm that we need to understand.”
Good to know: Data from Ohio for Responsible Gambling indicates that 1.8 million Ohioans—representing 19.8% of the state’s adult population—are now classified as low-risk, moderate-risk or problem gamblers. This figure represents a 300% increase since 2012, aligning with national trends that show rising gambling disorders across multiple demographics.
With the growth of online sports betting, state officials have reiterated the availability of problem gambling resources, including the ‘Pause Before You Play’ campaign, which encourages individuals to set limits on time and money spent on gambling.
Additionally, the Ohio Gambling Telehealth Network has expanded its services to provide remote counselling for those affected.
The rise in sports betting activity has also been reflected in industry movements. In November 2024, Delaware North announced a partnership with Playtech to migrate its Betly sportsbook and casino platform across multiple states, including Ohio, Arkansas, Tennessee and West Virginia.
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