Key points:
- Delaware North is set to migrate its Betly offerings onto Playtech’s platform
- The new deal spans four US states including; Ohio, Arkansas, Tennessee & West Virginia
Operator Delaware North has announced a new collaboration that will see its mobile sportsbook and casino platform, Betly, merged onto the Playtech platform over the coming months.
The partnership will initially debut in Ohio, a state in which the Betly platform was recently launched, and replaces MVGBet as part of an affiliate licence deal with Miami Valley Gaming – a Delaware North Venture.
Currently, Betly operates as a sportsbook platform in the states of Ohio, Arkansas and Tennessee, as well as a mobile sportsbook and casino platform in West Virginia. Now, as per this new arrangement, these offerings will migrate to the Playtech platform.
In May, Delaware North signed an additional partnership agreement with QCI for the exchange of data intelligence. This move was then followed by the operator’s announcement of a new president in Jason Gregorec.
Speaking on this latest partnership announcement, Lee Terfloth, Chief Interactive Gaming Officer for Delaware North, said: “We are very pleased to partner with Playtech to provide Betly customers with an enhanced mobile sports betting and online casino experience powered by and industry leader.”
“Not only that, but our team can now offer players robust promotional features through the Playtech platform, which will allow Betly to offer customers an array of enticing and personalised offerings, including bonus bets, boosts, drawings and tournaments.”
Good to know: In September, Playtech sold its Italian sports betting and gaming company, Snaitech, to Flutter for €2.3bn ($2.42bn)
For Playtech, this latest move comes off the back of a partnership renewal announcement between itself and Continent 8 Technologies, as the pair continue their 20-year-long collaborative effort. The provider has already set its sights on the US market this autumn, extending its partnership with bet365 into Pennsylvania in October.
In September, Playtech also revealed its H1 2024 results, posting a revenue figure of €243m for the year’s initial half – an 11% rise year-on-year. Operations from across the Americas reported success, a factor the company will be hoping to emulate during the final months of the calendar year.
