Key points:
- LeoVegas Group to integrate OddsMatrix as it transitions to a proprietary sportsbook
- The agreement will enable expanded market coverage and optimised pricing models
- EveryMatrix continues expansion following recent gaming content deal with Norsk Tipping
LeoVegas Group has announced the integration of EveryMatrix’s OddsMatrix odds feed as it moves towards operating its own sportsbook platform.
The partnership will allow LeoVegas to access global sports coverage, market odds and optimised trading strategies, strengthening its sportsbook operations across multiple jurisdictions.
The agreement comes as LeoVegas marks 13 years in the industry in 2025, with the operator aiming to reduce reliance on third-party sportsbook platforms.
EveryMatrix’s OddsMatrix will be customised to fit LeoVegas’ operational needs, allowing the company to benchmark its odds, refine its pricing models and enhance overall market efficiency.
Erik Nyman, President of EveryMatrix Americas, said: “We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook.”
Good to know: LeoVegas’ transition follows its acquisition by MGM Resorts International in 2022, which has influenced its strategic shift towards proprietary solutions. This move is intended to give the company greater control over its sportsbook operations, pricing and risk management strategies.
This agreement follows EveryMatrix’s recent public procurement win to supply Norsk Tipping, Norway’s state-run gambling operator, with gaming content. Under that contract, EveryMatrix’s SlotMatrix aggregation platform will provide third-party casino content and mobile-first casual games for Norsk Tipping’s Yezz platform.