Key points:
- SCCG Management has entered into a partnership with Voluum to improve marketing performance for iGaming operators and affiliates
- Voluum provides AI-driven campaign tracking, which is used by operators such as Betsson Group, LeoVegas and 1xBet
- The agreement aligns with SCCG’s strategy to integrate advanced analytics and optimisation tools across the gaming industry
SCCG Management has announced a new sponsorship agreement with Voluum, a performance tracking and optimisation platform focused on enhancing digital marketing strategies for iGaming operators and affiliates.
The partnership is intended to improve campaign efficiency and player engagement through AI-driven analytics.
Voluum’s cloud-based platform is designed to track and optimise digital marketing campaigns, measuring key performance indicators such as first-time deposits (FTDs) and return on investment (ROI).
Good to know: The company has established partnerships with several gaming brands, including Betsson Group, LeoVegas and 1xBet and provides real-time data insights to improve marketing outcomes.
Stephen Crystal, Founder and CEO of SCCG Management, commented: “This partnership represents our shared commitment to empowering businesses with smarter, data-driven strategies that drive tangible results. We’re excited to integrate Voluum into our network and explore new opportunities together.”
Marcin Kumiega, Business Development Director at Voluum, added: “This collaboration will also extend to SCCG’s industry content and community platforms, providing valuable insights and case studies on leveraging data analytics and AI for campaign performance.”
The agreement follows SCCG Management’s collaboration with Osage Nation Gaming Enterprise (ONGE) to introduce mobile gaming solutions and sportsbook operations across tribal gaming facilities in Oklahoma. SCCG has also engaged in regulatory and compliance initiatives, including its partnership with Steelhead Compliance to support tribal gaming regulations.
