Fennica Gaming launches eInstant games in Belgium via Nationale Loterij
Fennica Gaming’s eInstant games are now live with Belgium’s Nationale Loterij, marking the Finnish supplier’s entry into the Belgian market following a successful public procurement process.
Key points:
– Fennica Gaming’s eInstant games are now available to players in Belgium through the Nationale Loterij
– The launch follows a public procurement process and a delivery phase, including testing and customer success discussions
– Fennica Gaming’s proprietary platform, Frame, reportedly played a key role in roadmap planning and game localisation for the Belgian market
Fennica Gaming has launched its eInstant games in Belgium through the Nationale Loterij. The partnership marks Fennica Gaming’s expansion into the Belgian market, achieved after successfully navigating a public procurement process and a collaborative delivery phase.
Kirsi Lagus, SVP of Portfolio and Products at Fennica Gaming, commented: “This was our first public procurement and it proved to be a very thorough yet ultimately successful process. The discussions during the delivery phase were incredibly fruitful, as they not only facilitated the smooth launch of our eInstant games but also helped in selecting the initial set of games and shaping our roadmap strategy.”
David Verloes, Business & Brand Lead at Nationale Loterij, added: “The entire phase felt like we were on a smooth train journey. From the initial setup to the final integration, everything went without a hitch.”
Fennica Gaming’s proprietary platform, Frame, reportedly played a significant role in the collaboration. The platform, which includes a games marketplace, secure document sharing and an instant localisation tool, facilitated the selection and customisation of games for the Belgian market.
Mélanie Chabrier, Lead of Digital Products – Instant Games at Nationale Loterij, noted: “Frame is such an easy tool to use. The capability the platform provides is something we haven’t seen on the market yet.”
Good to know: Fennica Gaming is a subsidiary of Veikkaus, Finland’s national lottery operator. The company has a track record entering regulated markets, with its eInstant games gaining popularity in Finland before expanding internationally
This launch follows Fennica Gaming’s recent expansion into other markets, including the release of its eInstant games in France and Brazil earlier this year.
The company also made its official entry into the online casino sector in 2024, debuting its first online casino title, Gold Reversinator, via RAW iGaming’s platform in multiple regulated markets, including the UK, Denmark and Sweden.
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