Hard Rock Digital joins IBIA to boost betting integrity
The partnership will integrate data from Hard Rock Digital's online sports betting platform, Hard Rock Bet, into IBIA's global betting integrity network.
Key points:
– Hard Rock Digital has joined the International Betting Integrity Association (IBIA), expanding the organisation’s monitoring coverage across the United States
– The partnership will integrate Hard Rock Bet’s integrity data into IBIA’s global network, which monitors over $300bn in annual betting handle
– IBIA reported 219 suspicious betting alerts in 2024, leading to sanctions against 17 clubs, players and officials
Hard Rock Digital has become the latest member of the International Betting Integrity Association (IBIA), expanding the organisation’s integrity monitoring coverage across the United States.
Through this partnership, Hard Rock Bet – the operator’s online sports betting platform – will contribute integrity data to IBIA’s global system, which oversees more than $300bn in betting turnover annually.
Commenting on the development, Hard Rock Digital President and Executive Managing Director Matt Primeaux stated: “Hard Rock Digital is committed to protecting the integrity of sports and ensuring a responsible gambling environment for our players.
“We’re proud to join the International Betting Integrity Association and support its mission by helping to detect suspicious activity and ensure fair play on a global scale.”
Good to know: In 2024, IBIA upgraded its technological capabilities to enhance the detection and reporting of irregular betting patterns
Khalid Ali, CEO of IBIA, added: “IBIA is delighted to welcome Hard Rock Digital to our association of leading global sports betting operators.
“Hard Rock is a major US company and is another great addition to our rapidly expanding membership base, further strengthening our integrity monitoring coverage across the North American region and globally.
“We look forward to working closely with Hard Rock Digital on integrity and protecting the company’s business from corrupt betting activity.”
IBIA’s most recent integrity report recorded 219 suspicious betting alerts, contributing to 17 sanctions against clubs, players and officials.
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