Key points:
- BGaming partners with São Paulo’s A7MA Art Institute for a CSR-driven creative project
- A7MA artists to showcase works at BiS SiGMA Americas event and a sponsored exhibition at A7MA Gallery
Supplier BGaming has announced a partnership with the A7MA Art Institute in São Paulo. This collaboration will support local artists with a focus on cultural integration within the community.
The A7MA Art Institute plays a role in supporting contemporary art, with an emphasis on street culture. It offers a space for artists to collaborate and gain exposure within São Paulo’s art scene.
BGaming is expanding its partnership with A7MA, moving beyond charity work into a large-scale CSR-driven art initiative. As part of the collaboration, BGaming will incorporate A7MA’s creative talents into its ‘When Art Meets Gaming’ project, which will be showcased at the BiS SiGMA Americas exhibition.
At the event, two A7MA artists will create a piece that reinterprets BGaming’s 'Elvis Frog in Vegas' character. The collaboration will explore different artistic approaches to the brand’s established elements.
Good to know: BGaming will sponsor an exhibition at the A7MA Gallery from March 22nd to April 17th, spotlighting the work of local artists and supporting São Paulo’s art scene
Kate Puteiko, BGaming CMO, said: “At BGaming, we want to push the boundaries and change how people perceive the iGaming industry. Through our ‘Art Meets Gaming’ project, we continue to highlight the importance of art in local communities and the crucial roles artists play in developing local cultures.”
Marcos Ramos Enivo, Artist and Co-Founder at A7MA Art Institute, added: “We believe that supporting urban artists worldwide, especially those emerging from São Paulo, is essential for the growth of contemporary art. By creating spaces that give these artists visibility, we not only foster local culture but also offer a new perspective on how people see and interact with the city.”
