Key points:
- BetMGM will award two customers £250,000 each during the 2025 Cheltenham Festival
- Customers can enter the promotion by placing and settling £2 bets on any sports market starting 10 March
- Additional prizes, including trips to Las Vegas, will be available through the Vegas Victory Vault at the festival
BetMGM is set to reward two of its customers with £250,000 ($324,00) each during the 2025 Cheltenham Festival, marking its first year as the official sponsor of the BetMGM Queen Mother Champion Chase.
To celebrate its involvement in the Grade One race, the online bookmaker will randomly deposit a total of £500,000 across two customer accounts.
To be eligible for the draw, customers need to place and settle a £2 bet on any sports market from today (10 March 2025).
Good to know: Each £2 settled bet counts as one entry, meaning multiple bets increase the chances of winning. However, larger single stakes, such as a £20 bet, will only count as one entry rather than multiple
In addition to the £500,000 giveaway, BetMGM will also introduce the Vegas Victory Vault at the Cheltenham Festival, a Vegas-style slot machine located in The Centaur, where racegoers will have the chance to win a trip to Las Vegas.
Throughout the festival week, BetMGM will be giving away three holiday packages to the city, as well as tickets to other high-profile racing events, including next year’s Cheltenham Festival and the Grade One BetMGM Clarence House Chase at Ascot.
Commenting on the promotion, Sam Behar, UK Director at BetMGM, stated: “We’re extremely proud to be associated with the 2025 Cheltenham Festival through our sponsorship of the BetMGM Queen Mother Champion Chase – and so we wanted to mark the occasion this year with not one but two stunning giveaways to our customers.
“Giving away two lots of £250,000 during the week of Cheltenham adds to what is already set to be a hugely exciting week.
“We’re also giving racegoers the chance to win three trips to Las Vegas as well as some other fantastic prizes via our Vegas Victory Vault, as we look to bring a slice of Las Vegas to Cheltenham and make it a festival to remember for BetMGM customers.”
This promotion follows BetMGM's recent expansion of responsible gambling initiatives announced in February, which included donations to gambling research and enhanced responsible gaming messaging across its platforms.
