Key points:
- Golden Matrix subsidiary MeridianBet has introduced its B2B offerings to the Nigerian market
- The company has received official certification from the Lagos State Lotteries and Gaming Authority
MeridianBet has received regulatory approval to supply its B2B offerings in the Nigerian market by the Lagos State Lotteries and Gaming Authority (LSLGA).
This latest development follows 20 years' worth of operations on the African continent by the Golden Matrix Group subsidiary. Now, following this latest legislative approval, MeridianBet will now be able to offer its B2B services to operators within the Nigerian market via the company’s newly licensed local operation – Masterlive Network Limited.
Commenting on this development, Zoran Milosevic, CEO of Meridianbet, said: "Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model.
"We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region."
Good to know: Golden Matrix reported a Q3 2024 revenue of $41m in December, up 85% year-on-year
This latest update comes following the announcement that MeridianBet had become the official sponsor of the Maltese FA Cup in August 2024. Shortly after, the organisation made its official entry into the Brazilian market via partnership with Intergrity Compliance 360. Indeed, MeridianBet is owned and operated by Golden Matrix, who submitted a bid to enter the Ontario market in December.
Related gambling news from the African continent this week saw concerns raised by the Ghanaian Institute of Economic Affairs, following the new government’s proposed removal of the nation’s 10% betting tax.
