Key points:
- Entain has released cricket wagering statistics ahead of the 2025 IPL
- In-play betting accounted for 90% of the operator's betting traffic in the 2024 tournament
- Match betting was also the most popular vertical during last year’s IPL
Entain has reported its latest cricket betting statistics from the Indian Premier League (IPL), highlighting high in-play and match betting engagement figures.
Ahead of the commencing of the 2025 IPL, Entain has released statistics which illuminate the betting habits of cricket fans on the operator’s platform. Indeed, the IPL is the most popular cricket event on the annual calendar and makes up a little under a quarter of Entain’s total cricket bets.
Diving into the data – the operator reported its highest betting engagement figures coming out of the UK, US, South Africa and Canada. However, this does not include data from the Indian market, which is currently unavailable due to Entain not currently yielding a presence in the nation.
Interestingly, in-play betting completely dominated the markets during 2024’s IPL – accounting for around 90% of bets made with Entain, with prematch bets picking up the remaining 10%. Elsewhere, betting on the outcome of the match was, as one would expect, by far the most popular market during the 2024 IPL to bet on for Entain players, accounting for 40.1% of the operator’s overall wagering traffic. Trailing behind this was betting on the next over runs and team runs, which made up 14.6% and 11.8% of wagering traffic, respectively.
These statistics also mirror recent figures released by Entain pertaining to tennis wagering – in which in-play bets also account for 90% of the operator’s wagering markets.
Good to know: Earlier this month, Entain released its FY24 financials, highlighting a revenue figure of £5.16bn ($6.7bn) for the year
Currently, Entain is working through a period of transition following the sudden resignation of former CEO Gavin Isaacs in February after just five months in the top job.
This news was closely followed by additional executive re-shuffling which saw the appointment of a new Senior Independent Director and the resignation of two Australia and New Zealand executives.
