Key points:
- The 2024 State Online Gaming Market report shows a 17.61% increase in gross gaming revenue (GGR), reaching €1.45bn ($1.58bn), with active players rising by 21.71% and marketing spending increasing by 30.36%
- The betting and casino segments experienced growth, while poker saw a decline and bingo showed slight increases
The 2024 State Online Gaming Market report for Spain shows a 17.6% increase in gross gaming revenue (GGR), reaching €1.45bn ($1.58bn). Deposits and withdrawals also increased by 19.6% and 19.7%, respectively, indicating continued consumer participation.
Marketing spending in 2024 totaled €526.30m, which is a 30.4% increase from 2023. Spending was distributed across affiliates (€56.32m), advertising, sponsorship and promotions, with advertising rising by 37.2% and promotions increasing by 30.8%.
Active player numbers reached 1,992,889, a 21.7% increase compared to the previous year. The betting segment grew by 23.8%, while the casino segment saw a 17% increase, with slot machines contributing significantly to the growth.
Good to know: Marketing expenditure was divided into four main categories, with promotions and advertising showing the largest increases
Bingo saw a 4% increase, while the poker segment experienced a decline in GGR, mainly due to reduced tournament poker participation. Poker had a 5% decrease in growth, largely driven by a 3.5% drop in tournament poker, which makes up 73.6% of the market, while cash poker also fell by 9%, accounting for 26.4% of the segment.
The growth in active players and betting spending reflects increased activity in online gaming, while the decline in poker highlights challenges within that segment.
