Key points:
- Jerome Underhill joins as COO from Microsoft’s advertising and analytics subsidiary, Xandr
- Former Playtech CFO Andrew Smith takes on the role of FairPlay Sports Media CFO
The sports media network FairPlay Sports Media has announced the appointment of two senior executives. Jerome Underhill is confirmed as Chief Operating Officer (COO) and Andrew Smith as Chief Financial Officer (CFO). These new hires come as the company continues to expand its product and betting technology offerings.
Underhill, previously GM International at Xandr, has experience in technology-driven businesses. In his new role, he will focus on innovation across FairPlay’s portfolio, centralising efforts on product development and market expansion.
Smith, who has nearly a decade of financial leadership experience in the iGaming and technology industries, previously served as CFO at Playtech. At FairPlay Sports Media, he will be responsible for overseeing financial strategy and managing investments in product and international operations.
Good to know: FairPlay Sports Media, formerly Oddschecker Global Media, operates brands including Oddschecker, Whoscored.com, and SuperScommesse
Jerome Underhill, FairPlay Sports Media COO, stated: “The FairPlay Sports Media vision is hugely exciting to be a part of.
We’re operating at the crossroads of sports media and betting technology, two sectors with major growth potential as they evolve with the catalyst of AI at their cores, and I’m very confident we’ll play a major role in advancing both for the better.”
Andrew Smith, FairPlay Sports Media CFO, added: “With strong leadership and committed investment partners in Bruin Capital, FairPlay Sports Media has a platform to continue on its growth trajectory that will see us playing a pivotal part in the global sports media and betting ecosystems for years to come.”
