Key points:
- ComeOn Group introduces new brand, Casinostuen, to the Danish iGaming market
- The platform features in-house games, live casino and integrated sportsbook functionality
- The launch follows recent strategic expansion partnerships in the Nordic region
ComeOn Group has announced the launch of Casinostuen, a new casino-first brand designed specifically for the Danish market.
The platform will operate under Denmark’s regulated iGaming framework and is powered by ComeOn Group’s proprietary casino and sportsbook technology.
Casinostuen reportedly will offer a range of features including casino games, live casino, sports betting and the in-house streaming product WeSpin.
Players are expected to have access to exclusive content developed by ComeOn Group’s internal game studio and benefit from a retention program integrated into the platform
The company says the new offering aims to provide a “cosy” and player-friendly environment tailored for the local market. To support this brand identity, Casinostuen will debut with a mascot, Elmer the Squirrel, intended to represent the brand’s relaxed and approachable atmosphere.
Efi Peleg, ComeOn Group CCO, said: “We are thrilled to introduce Casinostuen to the Danish market. Our goal is to create a gaming experience that feels both safe, exciting and welcoming and with our diverse product offering and the introduction of Elmer, we believe Casinostuen will quickly become a favourite among Danish players.”
Good to know: Casinostuen becomes the latest addition to ComeOn Group’s brand portfolio, joining existing casino and sportsbook operations across several European jurisdictions
The move expands ComeOn Group’s footprint in the Nordic region and builds on its earlier partnership with WSF Odds, a joint venture between TradingLab and Wall Street Football.
That partnership, announced in March, aims to deepen the company’s sportsbook offering through a focus on local sports leagues and personalised betting markets.
The group has stated its intention to double its sportsbook business over the next three years as part of its broader market strategy.
