- ComeOnGroup is partnering with WSF Odds to expand its influence in the Nordic sports betting market
- The collaboration will focus on local leagues and sports, but the partnership will not be limited to this market
ComeOn Group has announced a partnership with WSF Odds to further expand their respective presence in the Nordic and wider European markets.
The collaboration is set to increase the opportunities in the Nordic market. Both companies are influential in this particular market, as they are leading providers in the Nordic sports betting field.
The partnership will have a focus on sports and local leagues, which is understandable due to WSF Odds’s football-based specialisation. Swedish local football teams will also be included, further increasing the push for the Nordic market. However, the collaboration will not be limited to only this. It will also include major international events.
ComeOn Group CEO Juegern Rutter spoke about the collaboration, staing: “Partnering with WSF allows us to offer an exclusive betting experience to our audiences… We are on track with our strategy to double our sportsbook business in the next three years and partnerships like WSF are a key part to achieving our goals”
Good to know: WSF Odds is a joint venture between the company TradingLab and Wall Street Football
Sales director at WSF Odds, Sam Hill, also commented on this latest partnership news, saying: “We are very proud of this partnership with ComeOn, a market leader in the Nordics.”
