Hard Rock Bet launches first crash-style game in New Jersey
‘Take-Off’ by IGT PlayDigital joins Hard Rock Bet Casino’s iGaming portfolio amid ongoing content expansion.
Key points:
– Hard Rock Bet introduces IGT PlayDigital’s crash game Take-Off to New Jersey players
– The title is the first crash-style game on the Hard Rock Bet Casino platform
– Launch follows recent integration of Games Global’s Free Spins tool in the same market
Hard Rock Bet has rolled out a new crash-style game titled Take-Off from IGT PlayDigital, marking the operator’s first foray into the genre on its New Jersey iCasino platform.
The release adds a new game format to the operator’s growing catalogue, which now comprises nearly 2,800 titles in the state.
Take-Off features a rising multiplier mechanic in which players must choose when to cash out before the game ends abruptly. The mechanic has gained popularity across multiple global iGaming markets in recent years due to its interactive format and high-risk, high-reward structure.
Hard Rock Bet is the digital gaming arm of Hard Rock International and operates online casino products in several US states, including New Jersey, where online casino gaming has been regulated since 2013.
In April 2025, Games Global debuted its Free Spins tool on Hard Rock Bet, marking the tool’s first deployment in the US. Initially available to players in New Jersey, the feature is part of a broader content and engagement strategy by Hard Rock Digital and Games Global, which have worked together to bring new products to regulated markets.
Games Global’s Free Spins tool is designed to offer player incentives through targeted promotions and engagement mechanics and is expected to be extended to other states over the coming months.
Good to know: While crash games originated in crypto-native gambling environments, they have increasingly been incorporated into regulated iGaming offerings in North America
Hard Rock Bet has continued to grow its digital presence in 2025, adding new content and player engagement tools in a competitive New Jersey market where operators have prioritised product differentiation amid flat year-on-year revenue trends.
For more on the rise of crash games and their evolution into a distinct iGaming genre, read Gambling Insider’s ultimate guide to crash games, featuring insights from Spribe, Galaxsys, Evolution, LeoVegas and Betsson.
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