Key points:
- Already Media has acquired Live Casino Comparer, a review portal focused on live dealer casinos
- Founder Neil Walker will remain with the brand as both an advisor and content team member
Already Media has announced its acquisition of Live Casino Comparer, a review platform focused on live dealer casino content.
The acquisition, finalised for an undisclosed amount, marks the latest step in Already Media’s strategy to grow its affiliate portfolio through the acquisition and technological transformation of online gambling brands.
Founded in 2014, Live Casino Comparer has focussed on producing in-depth reviews and educational content for players interested in live dealer games.
The site’s founder, Neil Walker, will remain involved in the business post-acquisition – both as an advisor and as an active member of the content team.
His expertise hopes to help expand the site’s output across both consumer and business-facing verticals.
Good to know: This latest acquisition follows Already Media’s 2024 purchase of PokerListings, which has since undergone a platform migration and regional expansion
Already Media plans to rebuild the platform, modernise its infrastructure and scale its reach into new geographic markets and content formats.
Commenting on the deal, Already Media CEO Alina Famenok, stated: “This is another landmark for Already Media, as we continue to acquire brands that expand our reach and can benefit from our technology.
“We’re excited to get to work alongside Neil to take Live Casino Comparer to new heights. Huge thanks to Ben and the Corfai team for helping us close this deal in just two weeks, which is surely the fastest M&A deal in iGaming history.”
Neil Walker, Founder of Live Casino Comparer, added: “I couldn’t be more excited to begin this new chapter for Live Casino Comparer as part of the Already Media team. They bring the technical and operational firepower to scale globally, while keeping the spirit of honest, expert-driven reviews at the core.”
