Oddin.gg partners with Coolbet in a multi-year deal
The collaboration seeks to expand Coolbet’s eSports coverage and deliver operational solutions.
Key points:
– Oddin.gg has secured an extended partnership with Coolbet to expand its esports coverage
– The deal will also be focusing on operational solutions, educational initiatives and engagement programs
Coolbet has announced a multi-year partnership with Oddin.gg to expand its esports coverage.
The collaboration kicked off with the integration of Odds Feed, a solution developed by Oddin.gg to enhance the betting experience across nearly all active markets.
The agreement also seeks to focus on delivering operational solutions, educational initiatives and local engagement programs.
According to Oddin.gg, the integration has already led to an 80% increase in GGR. Christian Erlandsson, Director of Sports at Coolbet, said: “Working with Oddin.gg has exceeded our expectations, both in terms of product performance and the relationship itself.
“We’ve seen a strong impact since launch, and we’ve appreciated how smooth and responsive their team has been. What’s been especially refreshing is that we’re already moving beyond day-to-day operations to explore new ways of working together, like joint industry panels and knowledge-sharing initiatives.”
Marek Suchar, Co-Founder and Managing Director at Oddin.gg, stated: “Coolbet is an ambitious and forward-thinking partner. From the very start, they were clearabout what they wanted to achieve, and it’s been a pleasure to support their growth with oursolutions.
“We’re proud to share that Oddin.gg was selected over other providers based on product quality and vision. And as we deepen this collaboration, we’re excited about what we can build together – not just in terms of numbers, but in how esports betting is delivered to Coolbet’s end users.”
This agreement complements Oddin.gg’s recent partnership with Exort, which provides exclusive access to official data from Exort Series events, further strengthening its CS2 betting content offering for operators.
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