Key points:
- Lottomart has renewed its sponsorship of UKTV’s U&Dave and U&Gold channels, maintaining brand presence during a wide range of British comedy and entertainment programming
- The deal includes increased investment in television advertising across Channel 4’s broader network
Lottomart has confirmed the renewal of its sponsorship of UKTV’s U&Dave and U&Gold channels, continuing its association with long-running British comedy and entertainment content. The agreement was secured by Channel 4 Sales.
The sponsorship covers an average of over 15 hours of weekly programming on U&Dave and 21 hours on U&Gold. Lottomart’s branding will continue to appear at the start, end and during centre breaks of shows.
The programming includes titles such as Live at the Apollo, The Office, Gavin & Stacey, Only Fools and Horses and Blackadder. The renewed agreement extends through 2025.
Lottomart has also increased its spend on linear TV advertising with Channel 4 across its own and partner channels.
Good to know: UKTV is part of BBC Studios and operates several free-to-air and pay-TV channels including U&Dave and U&Gold, with advertising managed by Channel 4’s 4Sales team
Chris Ruddock, Lottomart Commercial Director, stated: “U&Dave and U&Gold offer timeless classics to its viewers and we’re delighted to be continuing with the sponsorship and aligning with their iconic content.
"We aim to offer unmissable entertainment at Lottomart where players can enjoy a fun and safe gaming experience, so it’s a perfect fit for us.”
In addition to its UKTV deal, Lottomart has also partnered with Yggdrasil to focus on its UK presence, rolling out their game portfolio with the operator.
