Danish football leagues to be named after Soft2Bet subsidiaries
This initiative comes as part of a new partnership between the supplier and Divisionsforeningen.
Key points:
– The top three divisions of Danish football are set to be re-named after Soft2Bet subsidiary organisations
– Denmark’s top flight is set to be named Betinia Liga, with divisions one and two to be called CampoBet 2. Division and CampoBet 3. Division, respectively
As part of a newly announced collaboration between Soft2Bet and Danish professional football association – Divisionsforeningen – Denmark’s top three footballing divisions are set to be named after two of the supplier’s subsidiary organisations.
Specifically, the deal spans across the 2025/26 and 2026/27 footballing seasons and will see the Danish first division of football renamed the Betinia Liga – after Soft2Bet’s Betinia sportsbook.
Elsewhere, the second and third divisions of the nation’s footballing leagues will be renamed the CampoBet 2. Division and CampoBet 3. Division, respectively – after Soft2bet’s sportsbook and online casino web resource site.
Chosen for their presence within the Scandanavian market, these Soft2Bet subsidiaries are now set to become the face of Danish football for at least the duration of this partnership contract, which is set to last for two years.
Contextually, during Q1, it was revealed by the Danish Gambling Authority that the nation’s overall GGR had reached DKK 7.27bn ($1.12bn) during 2024.
Speaking on the development, Soft2Bet CMO, Oksana Tsyhankova, said: “This partnership reflects Soft2Bet’s commitment to football in Denmark. With a strong focus on localised, responsible experiences through Betinia and CampoBet, we support both the growth of the game and the communities behind it – always in line with Danish Gambling Authority standards.”
Good to know: In April, Soft2Bet also announced that its ToonieBet subsidiary had become the official online casino partner of the Ottawa Senators in the Ontario market
Also commenting was Divisionsforeningen Director, Claus Thomsen, who stated: “We are very pleased that Soft2Bet, which operates CampoBet and Betinia, has chosen to support Danish football broadly and wants to support the growing interest in the tournaments.
“The fact that there will now also be a name sponsor for the third and fourth best tiers is a tribute to all the work the clubs have done to deliver a fantastic product, create ever better conditions and increase awareness of the tiers.”
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