Dbet partners with the Swedish Basketball Association
The brand grows its foothold in Sweden through another sports partnership, this time focusing on basketball fans.
Key points:
– Dbet has partnered with the Swedish Basketball Association
– The brand will also sponsor several men’s and women’s teams
– The deal will last until at least 2027
Dbet has signed a multi-year deal with the Swedish Basketball Association (SBBF) and will become the sponsor of several Swedish Basketball League (SBL) teams.
As per the deal, Dbet will sponsor the senior national teams, including the men’s and women’s teams: SBL Dam and SBL Herr.
The deal will launch in time for the Women’s European Championship 2025 and will extend through until the Men’s World Championship 2027.
Susanne Jidesten, SBBG Chairwoman, said: “Partnering with Dbet, a dynamic and innovative player in the betting market, is an exciting opportunity for Swedish basketball.
“Together, we can broaden the reach of Swedish basketball and create new engagement opportunities for both fans and players.”
Despite being recently launched in 2024, Dbet is committed to expanding its presence in Sweden by creating new opportunities for basketball fans on both national and league levels.
The brand recently partnered with footballer Anders Svensson and is also involved with the Swedish Bandy Association.
Good to know: Dbet is part of Immense Group, which also oversees online casino brands such as Videoslots, Mr Vegas and Mega Riches
Jesper Kärrbrink, Immense Group CEO, said: “We are excited to partner with Swedish basketball, a sport that is rapidly gaining popularity in Sweden.
“This partnership will help us engage with Swedish sports fans and strengthen Dbet’s position in Sweden’s sports betting market.”
Earlier this year, Kärrbrink sat down with Gambling Insider to discuss the challenges of being a CEO and what to expect from Immense Group in 2025.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
