FDJ unveils financial strategy and outlook for 2028

Several financial and non-financial objectives were outlined as part of the operator’s Capital Markets Day.  

financial strategy

Key points:  

- FDJ has highlighted several long-term financial and non-financial objectives for 2028 

- The operator has confirmed a predicted annual organic revenue growth rate of 5% 

- Contributions towards CSR-related causes are also set to rise to 5% of company profits by 2030 

FDJ United has confirmed its FY 2025 financial outlook, as well as more long-term financial objectives and non-financial commitments for 2028 – such as responsible gaming initiatives – as part of its Capital Markets Day.  

Over the course of 2025, FDJ has reiterated its expectation that revenue will remain stable in comparison to 2024 pro forma, with the company’s predicted recurring EBITDA margin settling at over 24%. More long term, however, FDJ has stated that it expects its recurring EBITDA margin to rise to 26% by 2028, with annual organic revenue growth anticipated to continue at around 5%.  

Indeed, these predictions have been based off the progression made by the operator over the past five years, in which 2019-2024 revenues have almost doubled – increasing by a factor of 1.8 to €3.8bn ($4.4bn) with an annual organic growth rate of over 5%.  

Speaking on this latest announcement, FDJ United CEO and Chair, Stéphane Pallez, said: “FDJ United has undergone a considerable transformation since its IPO, with financial and non-financial performance underscoring the success of our strategy for sustainable, profitable growth. 2025 is a pivotal year for the Group, with the consolidation of Kindred, the benefits of which are reflected in our ‘Play Forward 2028’ strategic plan.  

“This plan opens a new chapter in our transformation, with the ambition of asserting our position as Europe’s leading responsible betting and gaming operator, based on a more diversified, more digital and more international business portfolio. ’Play Forward 2028’ aims to continue to create value for our shareholders and all our stakeholders.” 

Good to know: During Q4 2024, FDJ acquired a 90.6% stake in Kindred for a €2.5m sum  

Also specified as part of this announcement are a number of FDJ’s non-financial commitments, which include the continued reduction of revenue from high-risk players to a currently unspecified amount.  

Elsewhere, the increasing of the company’s financial contributions to social and environmental initiatives is set to equal 5% of overall profits by 2030 – up from 2.7% in 2024.  

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