Optimove and EveryMatrix team up for real-time marketing push in iGaming
Partnership gives shared clients the ability to trigger personalised campaigns based on player behaviour.
Key points:
– Optimove and EveryMatrix have launched a real-time data integration for iGaming marketing
– The feature enables operators to automate campaigns based on player activity like deposits or game milestones
– The goal is to boost engagement and player value through personalised immediate outreach
Optimove and EveryMatrix have announced a new integration that allows operators to launch real-time marketing campaigns based on live player activity.
The feature enables Optimove clients using EveryMatrix’s iGaming platform and it responds instantly to behavioural triggers such as deposits, withdrawals and session abandonment.
The integration aims to remove the technical bottlenecks that often delay campaign execution. According to Optimove’s VP of Revenue, Gaming, Motti Colman, the collaboration “reflects the power of Positionless Marketing in action” by no needing to wait on analysts or engineers.
For the operators, the practical benefits mainly include triggering welcome offers after a first deposit, loyalty rewards tied to gameplay milestones or automated reactivation messages following every session drop-off.
“This integration adds tremendous value for our operator partners,” said Kevin Furlong, Group CPO at EveryMatrix.
Good to know: This is not the first time Optimove has delivered real-time engagement tools: earlier this year, the company has also partnered with ScoreConnect
With the real-time integration now live, joint clients are now expected to gain greater control over personalisation strategies while improving the timing of customer engagement.
Both Optimove and EveryMatrix serve hundreds of operators worldwide, including in regulated markets across both Europe and the US.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
