Key points:
- Scoreconnect and Optimove have launched a Telegram integration allowing operators to deliver personalised engagement within chat environments
- The partnership enables real-time automation based on live player activity through PAM or CRM connections
- The new feature was showcased at SBC Summit Americas 2025 with a fully interactive betting and bonus claiming experience
Real-time player interaction has taken a step forward as scoreconnect confirmed a new integration partnership with Optimove, bringing its Telegram-based engagement solution to a wider network of iGaming operators.
The announcement was made during SBC Summit Americas 2025, where the platform’s capabilities were demonstrated in a live session.
The collaboration allows Optimove’s clients to activate Telegram engagement via scoreconnect with minimal integration time.
By linking directly with operator data through Player Account Management (PAM) or CRM systems, the platform delivers automated content, bonus offers and updates based on live user activity.
Good to know: According to scoreconnect, this dynamic form of messaging improves user retention and boosts conversion rates from registration to deposit
The integration also provides full in-chat functionality, allowing users to place bets, claim promotions and receive updates without navigating away from the Telegram interface.
Scoreconnect CEO Antonio Ruggeri said: “With Telegram Play, we’re not just enabling messaging–we’re enabling intelligent, real-time interaction that boosts player engagement where it matters most.”
Optimove’s Senior Director of Partnerships, Adi Dagan, noted: “Because of scoreconnect, we can now engage more players in real time with powerful, personalised experiences that drive real impact.”
This announcement builds on scoreconnect’s earlier partnership with Latin American operator Triunfobet, which marked the company’s first operator agreement and enabled automated messaging across the region’s sports betting markets. The partnership included AI-based tools such as Tipster Mode and real-time odds updates through Telegram and other messaging channels.
